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October 19, 2007
Stating the Obvious
Don't get me wrong. I love reading the newspaper. But sometimes,
it seems there is no real news, and the headlines-meant to
draw readers in-just make me yawn.
Take this one: "Voters Unhappy with Bush and Congress."
This is not exactly a stop-the-presses type news flash. In
recent months, the President's approval rating has gone downhill
faster than a roller coaster at Great America. If I were writing
the headline-and this will give you a clue about why they
don't let me do that-I would say: "24% of Americans Still
Approve of Bush." I mean, that's the real story. Millions
of our fellow Americans are perfectly happy with the direction
our country is going. Who are these people? Living in northern
California, I'm reasonably sure I won't run into one of them,
but if I did, I'd just have to slap 'em back into consciousness.
Speaking of being clueless, the same poll (The Reuters/Zogby
Index) revealed that Congress' image is tanking even faster
than the President's: only 11% of respondents rated the lawmakers'
performance as good or excellent. Again, I wonder how they
found this many people to give the thumbs-up to a legislative
body that appears to have no backbone and no sense of direction.
Some political stories contain actual news. Take, for instance,
this article: "Cheney and Obama Are Distant Cousins."
This was a shocker, and I can only imagine what a bombshell
it must have been to the cousins themselves. The relationship
was revealed by none other than Mrs. Cheney, who discovered
the shocking truth while researching a book which shall remained
unpublicized by me. I suppose if you go back far enough, you
might find that Hitler and Mother Teresa had a common ancestor,
but this knowledge only raises more questions, like what do
we do with this piece of information? Like the folks who are
happy with our foreign policy, I prefer to remain blissfully
unaware of reality in this case.
The business section sometimes falls prey to stating the
obvious. A recent headline read, "Wal-Mart Cutting Prices
to Win Holiday Sales." Well, knock me over with a feather.
Imagine the retail genius who came up with this innovative
strategy-putting stuff on sale for the holidays! This might
even become a new trend. You heard it here first.
Any headline that contains the words "Britney"
and "law" is totally predictable. Don't bother me
with that nonsense, unless it's a twist like, "Britney
admitted to Harvard Law School."
Here are some other headlines that would make me sit up and
take notice:
* President Admits Iraq Duplicity, Resigns
* Wal-Mart Raises Prices, Will Pay Fair Wages to Employees
* Peace Breaks Out in Middle East
* Professional Athletes Speak Out: "We're Grossly Overpaid"
And, lastly, a headline that would sell a lot of newspapers:
* Chocolate Found to Cure Cancer, Obesity, and the Common
Cold

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